Getting an A+ listing on Amazon can transform your product’s performance and significantly boost your sales. But what exactly is an A+ listing, and how do you create one? This comprehensive guide will walk you through everything you need to know about optimizing your Amazon listing to achieve A+ status and stand out from your competition.

What is A+ Content on Amazon?

A+ Content (formerly known as Enhanced Brand Content) is a premium feature that allows brand-registered sellers to add rich, formatted content to their product descriptions. This includes high-quality images, comparison charts, enhanced text placements, and branded storytelling elements that standard listings don’t have.

A+ Content appears below your bullet points and basic product description, giving you additional space to showcase your product’s features, explain your brand story, and convince hesitant buyers to make a purchase. Amazon’s data shows that A+ Content can increase conversion rates by up to 10%.

Eligibility Requirements for A+ Content

Before you can create A+ Content, you need to meet specific requirements:

1. You should have a Professional Selling Account.
2. You must be enrolled in Amazon Brand Registry. This program is available to trademark owners and gives you control over your brand’s product listings.
3. You also need to be a brand representative for a brand enrolled in Amazon Brand Registry
4. You need to be the brand owner of the products you’re selling. Private label sellers who own their brand qualify, but resellers of other brands typically don’t. 

Once your brand is registered, you’ll see the A+ Content Manager option in your Seller Central account.

Step-by-Step Process to Create A+ Content

Step 1: Log in to your Amazon Seller Central account and navigate to the A+ Content Manager. 

Step 2: Click “Start creating A+ Content” and select “Start with a self-service module.”

Step 3: Choose your ASIN (Amazon Standard Identification Number) for the product you want to enhance. You can apply the same A+ Content to multiple ASINs if they’re similar products.

Step 4: Select from the various content modules that Amazon provides. These include comparison charts, image and text combinations, image galleries, and feature grids. Most A+ Content pages use 4-7 modules to create a comprehensive product story.

Choosing the Right Content Modules

Amazon offers several module types, each serving different purposes.

Types of Modules:

1. Standard Image Header with Text: 

A large banner-style image paired with text for showcasing your brand story, key product promise, or hero visual.

2. Comparison Chart: 

The comparison module is excellent if you sell multiple variations or want to show how your product stacks up against competitors.

3. Banner Image: 

The banner image module is perfect for brand storytelling or showing your product in aspirational lifestyle settings. 

4. Standard 3 or 4 Images and Text Module:

Four or three small images with short text blocks that showcase key features, benefits, or product components.

5. Standard Single Image & Highlights:

One main image with bullet-style highlights, which is used for communicating top benefits or differentiators.

6. Standard Text Block: 

It contains a text box to write about your product in detail. 

7. Standard Single Image & Sidebar Text: 

It works well for highlighting individual features with supporting visuals. 

8. Standard Image & Text Overlay Module: 

In this, we have an image that is layered with text on top.

Choose modules that best communicate your product’s unique value proposition.

Creating Compelling Visual Content

High-quality images are the backbone of effective A+ Content. Use professional photography that shows your product in real-world use cases. Lifestyle images that depict your target customer using the product create emotional connections.

Include infographic-style images that highlight key features with callouts and annotations. These help customers quickly understand technical specifications and benefits without reading lengthy text.

Ensure all images are high resolution (at least 1000 pixels on the longest side) and properly sized for your chosen modules. Blurry or pixelated images will hurt your conversion rate rather than help it.

Some module-specific image resolutions:

• Basic A+ Banner: 970 x 300 pixels
• Premium A+ Banner: 1464 x 600 pixels
• Company Logo: 600 x 180 pixels
• Header Image Module: 970 x 600 pixels
• Four Image and Text Module: 220 x 220 pixels each
• Four Image Grid Module: 135 x 135 pixels each

Writing Effective A+ Content Copy

To write effective A+ content copy, you should keep following things in mind:

• Text should complement images: Your A+ Content text should complement your images, not repeat information from your bullet points. 
• Add brand story: Use this space to tell your brand story, explain your product’s development process, or dive deeper into technical specifications.
• Conversational tone: Write in a conversational tone that speaks directly to your target customer. Address their pain points and explain how your product solves their specific problems. 
• Short and concise: Keep paragraphs short and scannable since many customers will skim rather than read every word.
• Headers: Use clear headers for each section to guide readers through your content. 
• No unverified claims: Avoid making unverified claims or using promotional language that violates Amazon’s guidelines.
• Proper keyword placement: Ensure proper keyword placement without stuffing them and impacting the flow of content.

Optimizing for Mobile Viewers

Over 70% of Amazon shoppers browse on mobile devices, so your A+ Content must look great on smaller screens. Preview your content on mobile before submitting to ensure images aren’t cropped awkwardly and text remains readable.

Avoid putting critical information on the edges of images where it might get cut off on mobile displays. Use larger text in your graphics so it’s legible on phone screens.

Highlighting Your Unique Selling Proposition

Use A+ Content to clearly communicate what makes your product different from competitors. Is it your superior materials? Your innovative design? Your commitment to sustainability?

Create a comparison chart if you offer multiple product variations, helping customers choose the right option without leaving your listing. This reduces confusion and increases the likelihood of purchase.

Include trust signals like certifications, awards, guarantees, or your company’s history. These elements build credibility and reduce purchase anxiety.

Incorporating Keywords Strategically

While A+ Content isn’t as heavily weighted for keywords as your title and bullets, it still contributes to your overall listing relevance. Include relevant keywords naturally within your A+ Content text.

Don’t sacrifice readability for keyword density. Write for humans first, and incorporate keywords where they fit naturally. Search engines and Amazon’s algorithms are sophisticated enough to understand context.

Common A+ Content Mistakes to Avoid

• Avoid Repetition: 

Don’t use A+ Content to simply repeat what’s already in your bullet points. This wastes valuable space and bores customers who’ve already read your bullets.

• Refrain Using Cluttered Models and Designs: 

Avoid cluttered designs with too much text or too many images competing for attention. White space is your friend—it makes your content easier to digest.

• Avoid Using Sensitive Information: 

Never include time-sensitive information like pricing, promotions, or shipping details in A+ Content. These elements should only appear in designated fields that you can update quickly.

• Do Not Use Low-Quality Images: 

Don’t use poor-quality images or generic stock photos that don’t show your actual product. Customers can spot inauthenticity instantly, and it damages trust.

Premium A+ Content Options

If you want to take your listing even further, consider Premium A+ Content. This enhanced version includes additional modules like video, interactive hotspots, and carousel features.

To use premium A+ content options you should:

• Publish a Brand Story module on all brand-owned product listings in your catalog
• Have at least five A+ Content projects approved within the last 12 months

Premium A+ Content requires approval from Amazon and typically works best for flagship products or those with higher price points. The investment in creating premium content pays off through higher conversion rates and average order values.

Measuring A+ Content Success

Track key metrics after implementing A+ Content. Watch your conversion rate, sessions, and sales to gauge impact. Most sellers see measurable improvements within 2-4 weeks of publishing.

Pay attention to the “Content Performance” section in A+ Content Manager, which shows traffic and sales comparisons between products with and without A+ Content.

Use customer questions and reviews to identify gaps in your A+ Content. If customers repeatedly ask the same questions, address them in your enhanced content.

Conclusion

Creating an A+ listing on Amazon through optimized A+ Content is one of the most effective ways to differentiate your products and increase sales. By combining high-quality visuals, compelling copy, and strategic content modules, you can create a premium shopping experience that converts browsers into buyers.

Start by enrolling in Amazon Brand Registry, then systematically build out your A+ Content using professional images and customer-focused messaging. Test different approaches, monitor your results, and continuously refine your content to achieve the best possible performance.

Your journey to an A+ listing starts today—implement these strategies and watch your Amazon sales grow.